BUILDING YOUR eEDGE WEBSITE

To edit your eEdge website, click the myMarketing [+] button in your eEdge Control Panel, then click Manage eEdge Website. (See image below.)
While editing your site, it is highly recommended that you keep one tab open with your eEdge website administration page open in it, and another tab with your public eEdge website open in another tab. That way, when you make a change in the admin tab, you can switch to your public website tab, click Refresh (or press F5), and see your changes appear.
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STEP 1    Review and Correct Office Info

Review your information on this page. This information was set when you activated your eEdge account. This is PUBLIC information that will be shown on your About page. Do not use your personal information here. Make sure this information is the office's info.

      mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► General Info

  • Company Name: Keller Williams Market Pro Realty
  • Address: 3105 NE 11th St.
  • City: Bentonville
  • State/Province: AR
  • Zip/Postal Code: 72712
  • Office Phone: (479) 657-6797
  • Fax: (479) 657-6790

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  • Notes (affiliations, comments, etc.)
    Appears under Awards & Certifications on the About page.
  • Time Zone: (GMT-06:00) Central Time
  • Allow Contacts Deletion: Yes
    Do not change this.

STEP 2    Enter Profile & Marketing Details

The information in this section will be scattered around your website, but mostly will appear on your About page. Some of the information in the Marketing section will appear on your marketing materials (property flyers, postcards, 8x8 and 33 Touch campaigns, etc.).

      mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Settings ► Profile Details & Marketing

To edit your Profile & Marketing Details...
  1. Scroll down to the middle of this page.
  2. Click the red Edit button.
  3. Scroll back up and enter your information in the appropriate fields as explained below.
  4. Scroll and back down and click the red Save button when you are finished.
  • Name
    Your Name
  • Title
    REALTOR®, Real Estate Consultant, etc.
  • Login
    Do not change this unless you know what you're doing.
  • Password
    Do not change this unless you know what you're doing.
  • Designations
    Enter any abbreviations that apply to you here.
  • License/DRE
    Enter your real estate license number here.
  • Website
    Can't be changed. This is your eEdge website URL. Write it down!
  • Team
    Check to change verbiage from "I/me" to "we/us".
  • eEdge Email
    Can't be changed. This is your eEdge email address.
  • External Email
    An alternate email address that you would prefer over your eEdge email address. You must specify an email address here in order for it to appear as an option under Marketing Email.
  • Phone Number
    Enter your cell (OPTIONAL) and office phone numbers here.

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  • Marketing Email
    Select between your eEdge vs. External Email to be placed on your marketing material (this will not change the Email Me function on your eEdge website. Those messages will continue to go to your @kwrealty.com (eEdge) email account, which cannot be changed).
  • Marketing Website
    Whatever URL you enter here will go out in the footer of your marketing material. It does not necessarily have to link back to your eEdge website.
  • Call to Action
    Your slogan that will appear on marketing material.
  • Tag Line
    Appears on your About page. Requires ***something*** to make it appear.
  • Branded Disclaimer
    Do not change unless you know what you're doing.
  • Unbranded Disclaimer
    Do not change unless you know what you're doing.
  • Marketing Address
    Most likely the office address. This is displayed on your public eEdge website. You probably do not want to use your home address here.

STEP 3    Enable Activity Alerts

This is where you will set up text and email alerts for new leads or new messages. A maximum of three types of alerts, in any combination, may be added here. You may add 2 cell phones and 1 email address, or 2 email addresses and 1 cell phone, etc. This is good for team members or spouses who need to be alerted of new leads or messages.

You will get an email or text message once you have saved notifying you that it is set up.
You can also choose to receive automatic email updates that provides a daily summary of your contacts that visited your eEdge website the previous day.

      mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Alerts

To add a cell phone number for text alerts...
  1. Click the red Add button.
  2. Enter your cell phone number.
    DO NOT try to add both your cell phone AND email here. Add each alert type one at a time.
  3. Select your carrier from the drop-down list.
  4. Click the red Add button.

To add your email address for new leads alerts to come via email...
  1. Click the red Add button.
  2. Enter your email address.
    DO NOT try to add both your cell phone AND email here. Add each alert type one at a time.
  3. Click the red Add button.
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STEP 4    Add Northwest Arkansas MLS to Your Site

The information entered in this page allows your eEdge site to receive MLS listings. If this page only shows KWLS Approved, or DOES NOT show Northwest Arkansas Approved, then follow the instructions below.

      mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► MLS Administration

To add Northwest Arkansas MLS listings to your site...
  1. Click Start MLS Application.
  2. Select Northwest Arkansas from the Select the MLS drop-down list.
  3. Click Save.
  4. Email me to inform me that you need to be approved for Northwest Arkansas MLS on your eEdge site.

Once your request for MLS approval has been submitted, it will take around 24 hours for Northwest Arkansas listings to be available/searchable on your eEdge site.

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BONUS TIP!    Add the Listing Office ID

The instructions below will allow ALL of the office's listings to be shown on your Home page in the Featured Listing focus box, and on your Featured Listings page. This will make it appear that you always have a listing, however, if you DO have your OWN listing, it will be mixed in with all other office listings, and your own listing will NOT necessarily appear on your Home page (another agent's listing may appear on your Home page instead).

      mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► MLS Administration► Edit Icon

To add all office listings to your Featured Listings...
  1. Click the Edit (pencil & paper) icon.
  2. For Bentonville Office listings, enter 18011 in the Listing Office ID field.
    For Fayetteville Office listings, enter 130093133 in the Listing Office ID field.
  3. Click Save.

You must be approved for Northwest Arkansas MLS listings from STEP 4: Add Northwest Arkansas MLS to Your Site before this will work!

TECH TIP
Showing Your Listings vs. the Office's Listings
You may want to ENABLE the Office ID when you DO NOT have a listing, then DISABLE it when you DO have a listing (in order to show your own listing on your Home Page).

TECH TIP
Create Property Flyers for Any Agent's Listing
Enabling the Office Listing ID will also allow you to create property flyers automatically for ANY listing belonging to members of our office. This is great if you are showing an open house for another agent, and want to create a property flyer for their listing.

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STEP 5    Show Your Featured Listings

Entering your MLS ID here will allow your own listings to appear in the Featured Listing focus box on your Home page and on the Featured Listings page on your site. You may also add one additional MLS ID for a partner agent. This will show that agent's listings on your site in the Featured Listing focus box, and the Featured Listings page.

      mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Settings ► Agent MLS ID

To add MLS IDs to feature your or another agent's listings...
  1. Click the red Add Agent MLS ID button.
  2. Make sure NORTHWEST ARKANSAS is selected in the drop-down box.
    You will need to be approved for Northwest Arkansas MLS, first. See STEP 3: Add Northwest Arkansas MLS to Your Site.
  3. Enter your MLS ID in the Agent MLS ID field.
    Do not enter the Listing Office ID here. It should only be entered in MLS Administration.
  4. Click the red Save button.

Repeat these steps again to add one other agent's MLS ID. Ask permission from the agent, first!

TECH TIP
Create Property Flyers for Your Partner Agent's Listings
Entering an additional agent's MLS ID here will allow you to create property flyers automatically for any listing belonging to that agent (similar to entering the Listing Office ID, except this shows ONLY your partner agent's listings; not the entire office's). This is great if you are showing an open house for the agent, and want to create a property flyer for the listing. Ask permission from the agent, first!

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STEP 6    Enable Expanded Search Criteria

By default, your eEdge site does not have many search criteria available for clients to narrow their search. You will want to enable as many criteria as possible in order to give your clients more search options. The only ones you may not want to enable are areas you are not comfortable with (e.g., commercial, auctions, time shares, etc.).

      mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► Website Tab ► Listing Search Fields

To enable search criteria...
  1. Click the check boxes next to the search criteria you want to enable.
  2. Click the red Save button.

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STEP 7    Enable the Landscape Theme

      mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► Website Tab ► Consumer Site Theme

Click the red, Activate button under the Landscape theme.
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STEP 8    Customize Logo & Banner Images

The Site Banner is the large photo in the middle of your Home page. The Agency Logo appears in the upper-left corner of your website.

      mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► Website Tab ► Site Images

To change your Site Banner...
  1. Click the red Edit button under Site Banner.
  2. In the Browse Catalog field, type home or house (singular, not plural), arkansas, or city (for commercial agents), or farm.
  3. Click Search.
  4. Click to select a photo appropriate for Northwest Arkansas.
  5. Click Save.
You may upload your own image if you want. The image must be a JPEG or PNG file, with dimensions exactly 354 pixels wide by 285 pixels high, and less than 500 KB file size.
To change your Agency Logo to a generic Keller Williams Realty logo...
  1. Click the red Edit button under Agency Logo.
  2. Scroll through the available logos, and click one that you like.
  3. Click the red Save button.

To change your Agency Logo to the Keller Williams Market Pro Realty logo...
  1. Download the logo sized for eEdge websites below.
  2. Click the red Edit button under Agency Logo.
  3. Click the red Browse button under Upload Your Logo.
  4. Browse your computer to where you downloaded the logo from above (usually either your Downloads or Desktop folder).
  5. Select the logo.
  6. Click Open or OK, and your image will upload.
    Give the logo a few minutes to 24 hours to appear.
eEdge Website Logo (230px width)
Right-click the logo below, and select Save Image as..., then choose a location on your computer to save the image (your Desktop works well).

TECH TIP
Home Page Shortcut
Clicking the logo in the upper-left corner of your public eEdge page will always take you back to your site's Home page.

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STEP 9    Upload Your Photos and Logo

The photo you upload to Website Image will appear across your eEdge website. The photo you upload to Marketing Image will appear on your marketing material (property flyers, postcards, 33 Touch and 8x8 marketing campaigns, etc.). These can be different photos of you, or the same photo. The image you upload to Marketing Logo will appear on all of your marketing materials along with your Marketing Image (photo).

      mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Settings ► Images

To upload/change your Website Image, Marketing Image, and Marketing Logo...
  1. Click the red Edit button under in each category.
  2. Click the red Browse button.
  3. Browse your computer for the image your want to upload.
    If you quickly need a Marketing Logo, you can download our office's Keller Williams Market Pro Realty logo.(or you can use a qr code in this spot and it will place it on all marketing material)
  4. Click Open or OK, and your image will upload.

If you receive an error that your image could not be uploaded, review the guidelines for image requirements when you click the red Edit button. The Website Image must be a JPEG file (preferably with 1:1.3 aspect ratio), and can be low resolution since it will only appear on monitors. The Marketing Image, Marketing Logo (and Bulk Mail Permit) should be high-resolution JPEG or PNG files (up to 2800 pixels wide) since these images can appear on printed material. In short, most images will work as long as they are JPEGs under 8 MB and not incredibly high-resolution.

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STEP 10    Add Social Media Links

Adding social media links here will add buttons that link to your social media profiles on your About Page.

      mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Settings ► Social Media

To add social media links to your About Page...
  1. Click the red Add Social Media button.
  2. Click the drop-down box under URL Type.
  3. Select the type of social media link you are adding (Facebook, LinkedIn, Google+, etc.).
  4. Enter the URL to your personal page for that social media site.
    Click the Social Media image to the right for some examples of how certain URLs should look.
  5. Click the red Save button.

Repeat these steps for each type of social media link that you want to appear on your page.

TECH TIP
Facebook and LinkedIn Vanity URLS (Usernames)
You will want to edit your Facebook vanity URL and LinkedIn public profile URL for easier-to-remember URLs to those profiles. You can edit your Facebook vanity URL (username) at
facebook.com/username

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BONUS TIP!    Add Social Media Links to ALL Pages

You can have your email address and the social media links that you added to your About page from above appear in the Additional Info section of your website. The Additional Info section appears on ALL of your pages, therefore, your email address and social media links will appear on ALL of your pages if you add them there.

      mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Settings ► Additional Information

To make your email address appear at the bottom of of your pages in the Additional Info section...
  1. Scroll down to the middle of the page, and click the red Edit button.
    The Additional Info box will unlock, and now be editable.
  2. Scroll back up, and click inside the Additional Info content box.
  3. Type Email Me: followed by your email address.
  4. Click-and-drag to select ONLY your email address that you typed.
  5. Click the Insert/Edit Link button.
    The Insert/Edit button looks like an unbroken chain.
  6. Enter your email address in the Link URL field.
  7. Click Insert.
  8. Click OK when the ...add the required mailto: prefix? popup appears.

To make your social media links appear at the bottom of of your pages in the Additional Info section...
  1. First, add your social media links with STEP 6: Add Social Media Links from above.
  2. Click the About tab on your public eEdge website (not in the administration back-end).
  3. Select your social media buttons by click-and-dragging from one end of them to the other.
    The buttons should be highlighted from one end to the other (most likely highlighted in blue depending on your computer).
  4. Right-click on the social media buttons you highlighted.
  5. Click Copy.
  6. Return to the Website > My Account > Settings section of your eEdge website administration page.
  7. Scroll down, and click the first red Edit button.
    The boxes will unlock, and now be editable.
  8. Scroll back up, and click inside the Additional Information box.
  9. Press Shift+Enter at the end of the line where you entered your email address.
  10. Right-click, and paste (Ctrl+V) the social media buttons you copied into this new line.
  11. Scroll back down, and click the red Save button.

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STEP 11    Customize Page Titles & Descriptions

Page titles count towards a small portion of Google SEO, so they should be carefully worded. Page descriptions DO NOT count towards Google SEO, but they do appear in search results, and clients will see them, so they DO matter. Below, you will find recommended page titles and descriptions that you can copy and paste into your page. Your more than welcome to change the wording of these (and you probably should), but consider the following guidelines...

      mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► Website Tab ► Titles & Descriptions

  • Pages titles count toward your Google SEO. Use phrases that people would actually search for. For example, your Find a Home page (where clients search for homes), should include something like Search for Homes in NWA or Arkansas Homes for Sale.
  • Put the most important phrase that describes the page first. If you're editing the page title for your About Us page, make sure About YOUR NAME appears first, then you can add additional info after it.
  • Keep page titles (and descriptions, to a lesser degree) short. Page titles should only be about 10 to 15 words. Page descriptions can (and should) be longer, but not too long. Google cuts off the page titles after about 8 to 10 words. It cuts off page descriptions after 2 lines (or about 2, brief sentences). This coincides with the previous guideline: put your most important info first (before Google cuts it off).
  • Additional, less important info should come last, and should be repeated throughout  your pages titles. For example, you may want to put Northwest Arkansas Homes & Real Estate in each of your page titles for extra Google SEO, but put this second, after the more descriptive phrase for that page. Finally, you may want to repeat Keller Williams Market Pro Realty in your page titles, but this is least important, so it should come last.
  • Put your contact information in EVERY ONE of your page descriptions. Briefly describe the purpose of the page in the first sentence, then immediately follow that sentence with your phone number and email address (and hope that Google doesn't cut it off). This will show in the Google search results before a clients even clicks the link to you page!
  • Don't spam page descriptions. Your page description should describe your page. Don't fill it with a mishmash of keywords in hopes of scoring extra Google SEO. It won't work, and it will make you look spammy.

The following are recommended pages titles and descriptions for your site, and explanations of each page. The examples below are formatted to help you understand how your search results will appear in Google. In Google search results, pages titles will appear as blue underlined links to your site, and page descriptions will appear under them as regularly-formatted text.

To customize your Page Titles & Descriptions with the SEO-optimized recommendations below...
  1. Copy the blue underlined text into each page's corresponding Page Title field.
  2. Copy the regularly formatted text below the page title into the Description field for the corresponding page.
  3. Change YOUR NAME, YOUR EMAIL, and YOUR PHONE NUMBER accordingly.

About Us Page

This page is the About tab at the top of your site. It includes your Profile Details (contact info), General Info (office location), Experience, Recommendations, Tag Line, Awards & Certifications, and Notes (affiliations, comments, etc.) in that order.

About YOUR NAME, Realtor | Northwest Arkansas Homes & Real Estate | Keller Williams Market Pro Realty
YOUR NAME is a Realtor with Keller Williams Market Pro Realty in Northwest Arkansas. Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.

Find a Home Page

This page is the Buy tab at the top of your site. This is the MOST IMPORTANT page of your eEdge website. It's the page where your clients can go to search the MLS, save listings and searches, and set up listing alerts. It's the reason clients want to use your site.

Search Homes for Sale in Northwest Arkansas | YOUR NAME, Realtor | Keller Williams Market Pro Realty
Search the Northwest Arkansas MLS for homes for sale. Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.

TECH TIP
Using Subdomains Creatively
If you have your own domain name, create a subdomain (such as search), and forward it to this page (e.g., search.yourdomainname.com would forward visitors directly to your eEdge search page at yourname.kwrealty.com/search).

Home Page

This is Main page of your website—the first page most people are likely to see. It includes a small search box for searching the MLS, your photo and contact info, and any listings (or office listings, or shared listings) that you might have in the Featured Listing focus box.

Northwest Arkansas Homes & Real Estate | YOUR NAME, Realtor | Keller Williams Market Pro Realty
Find your next home, or sell your current one with YOUR NAME. 
Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.

TECH TIP
Home Page Shortcut
Although this page does not appear as a tab at the top of your page, you can always return to this page by clicking the logo you have set at the top-left corner of the site.

Local Page

This is the Local tab at the top of your site. It consolidates all of the communities you set up onto a single map, and it can be customized to show links to schools and other local information. You can customize this page to show useful links to other sites (neighborhood associations, plumbers, other businesses, etc.). If you have Market Leader Pro, this page is replaced by the Market Insider page.

Northwest Arkansas Neighborhoods & Schools | YOUR NAME, Realtor | Keller Williams Market Pro Realty
Learn more about living in Northwest Arkansas.
 Call me today at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.

TECH TIP
Monetize Your Website
If you can prove to local businesses that your website attracts a lot of web traffic, you can monetize this page by selling ad space for local companies on it. With enough sponsors, upgrading to Market Leader Pro would pay for itself. (You can do the same with your Custom Page as well.)

My Tools Page

This is the page where your clients will manage their account, saved searches, and listing alerts. It is your client's "backend". This is a fairly unimportant page on your site, and does not appear as a tab at the top of your site. Chances are it, will not show up in Google searches. However, go ahead and change the title and description to what is given here.

Your Listing Alerts and Saved Homes in Northwest Arkansas | YOUR NAME, Realtor | Keller Williams Market Pro Realty
Manage your listing alerts, saved homes, profile information, and settings here.
 Call me today at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.


Registration Page

This page is what clients will see if they choose to register. It has the least important title and description to modify, as it will likely never show up in Google search results. It does not appear as a tab at the top of your site. Simply change its title and description with what is given here.

Register to Search for Northwest Arkansas Homes for Sale | YOUR NAME, Realtor | Keller Williams Market Pro Realty

Register here to search for homes in Northwest Arkansas, set up listing alerts, and save homes. 
Call me today at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.

Sell a Home Page

This is the Sell tab at the top of your site. This page is where sellers can go to enter their home's information to receive a custom home evaluation from you. When a client requests this evaluation, they are registered on your site, and become a lead in your eEdge myContacts. This page is very important for seller lead capture.

Find Your Home's Value | YOUR NAME, Realtor | Keller Williams Market Pro Realty
Find the value of your home, and learn how I can get you the best price possible. 
Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.

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BONUS TIP!    Add This Month in Real Estate Video to Your Site

You can show the This Month in Real Estate video on your Home Page. You only have to put in the HTML code provided here once. After that, the video will update automatically every month!

      mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► Website ► Main Text

To add the This Month in Real Estate video to your Home Page...
  1. Open the file below at the link below.
    This Month in Real Estate Video HTML for MAIN/HOME Page.rtf
  2. Copy ALL of the text in the file. Do not modify it.
  3. Click the Source Code button in the Main Text content editor.
  4. Paste the code before any existing HTML code in the page.
  5. Click the Save button.
    A box should appear in the Main Text content box.
  6. Click the Save button.
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STEP 12    Add Recommendations

Recommendations are customer testimonials about you that can be added from your public eEdge website. Your clients can click the Recommend button on your About page to fill out a form with their opinion of you. You will want to ask your clients to visit this page after a transaction so they can leave a testimonial that influences future business for you.

      To add recommendations, navigate to...
      Your Public eEdge Website ► About Tab ► Recommend

Should a client (or even a stranger) leave a poor recommendation or offensive speech, any recommendation can be removed through the administrative side of your eEdge website.

      mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► Website ► Recommendations

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