BUILDING YOUR eEDGE WEBSITE
STEP 1 Review and Correct Office Info
mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► General Info
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STEP 2 Enter Profile & Marketing Details
mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Settings ► Profile Details & Marketing
- Scroll down to the middle of this page.
- Click the red Edit button.
- Scroll back up and enter your information in the appropriate fields as explained below.
- Scroll and back down and click the red Save button when you are finished.
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STEP 3 Enable Activity Alerts
You will get an email or text message once you have saved notifying you that it is set up.
You can also choose to receive automatic email updates that provides a daily summary of your contacts that visited your eEdge website the previous day.
mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Alerts
To add a cell phone number for text alerts...
To add your email address for new leads alerts to come via email...
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STEP 4 Add Northwest Arkansas MLS to Your Site
mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► MLS Administration
- Click Start MLS Application.
- Select Northwest Arkansas from the Select the MLS drop-down list.
- Click Save.
- Email me to inform me that you need to be approved for Northwest Arkansas MLS on your eEdge site.
Once your request for MLS approval has been submitted, it will take around 24 hours for Northwest Arkansas listings to be available/searchable on your eEdge site.
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BONUS TIP! Add the Listing Office ID
mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► MLS Administration► Edit Icon
To add all office listings to your Featured Listings...
You must be approved for Northwest Arkansas MLS listings from STEP 4: Add Northwest Arkansas MLS to Your Site before this will work! |
TECH TIP
Showing Your Listings vs. the Office's Listings
You may want to ENABLE the Office ID when you DO NOT have a listing, then DISABLE it when you DO have a listing (in order to show your own listing on your Home Page).
TECH TIP
Create Property Flyers for Any Agent's Listing
Enabling the Office Listing ID will also allow you to create property flyers automatically for ANY listing belonging to members of our office. This is great if you are showing an open house for another agent, and want to create a property flyer for their listing.
STEP 5 Show Your Featured Listings
mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Settings ► Agent MLS ID
To add MLS IDs to feature your or another agent's listings...
Repeat these steps again to add one other agent's MLS ID. Ask permission from the agent, first! |
TECH TIP
Create Property Flyers for Your Partner Agent's Listings
Entering an additional agent's MLS ID here will allow you to create property flyers automatically for any listing belonging to that agent (similar to entering the Listing Office ID, except this shows ONLY your partner agent's listings; not the entire office's). This is great if you are showing an open house for the agent, and want to create a property flyer for the listing. Ask permission from the agent, first!
STEP 6 Enable Expanded Search Criteria
mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► Website Tab ► Listing Search Fields
- Click the check boxes next to the search criteria you want to enable.
- Click the red Save button.
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STEP 7 Enable the Landscape Theme
mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► Website Tab ► Consumer Site Theme
STEP 8 Customize Logo & Banner Images
mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► Website Tab ► Site Images
To change your Site Banner...
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To change your Agency Logo to a generic Keller Williams Realty logo...
To change your Agency Logo to the Keller Williams Market Pro Realty logo...
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Right-click the logo below, and select Save Image as..., then choose a location on your computer to save the image (your Desktop works well).
TECH TIP
Home Page Shortcut
Clicking the logo in the upper-left corner of your public eEdge page will always take you back to your site's Home page.
STEP 9 Upload Your Photos and Logo
mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Settings ► Images
- Click the red Edit button under in each category.
- Click the red Browse button.
- Browse your computer for the image your want to upload.
If you quickly need a Marketing Logo, you can download our office's Keller Williams Market Pro Realty logo.(or you can use a qr code in this spot and it will place it on all marketing material) - Click Open or OK, and your image will upload.
If you receive an error that your image could not be uploaded, review the guidelines for image requirements when you click the red Edit button. The Website Image must be a JPEG file (preferably with 1:1.3 aspect ratio), and can be low resolution since it will only appear on monitors. The Marketing Image, Marketing Logo (and Bulk Mail Permit) should be high-resolution JPEG or PNG files (up to 2800 pixels wide) since these images can appear on printed material. In short, most images will work as long as they are JPEGs under 8 MB and not incredibly high-resolution.
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STEP 10 Add Social Media Links
mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Settings ► Social Media
To add social media links to your About Page...
Repeat these steps for each type of social media link that you want to appear on your page. |
TECH TIP
Facebook and LinkedIn Vanity URLS (Usernames)
You will want to edit your Facebook vanity URL and LinkedIn public profile URL for easier-to-remember URLs to those profiles. You can edit your Facebook vanity URL (username) at
facebook.com/username
BONUS TIP! Add Social Media Links to ALL Pages
mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► My Account Tab ► Settings ► Additional Information
To make your email address appear at the bottom of of your pages in the Additional Info section...
To make your social media links appear at the bottom of of your pages in the Additional Info section...
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STEP 11 Customize Page Titles & Descriptions
mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► Website Tab ► Titles & Descriptions
- Pages titles count toward your Google SEO. Use phrases that people would actually search for. For example, your Find a Home page (where clients search for homes), should include something like Search for Homes in NWA or Arkansas Homes for Sale.
- Put the most important phrase that describes the page first. If you're editing the page title for your About Us page, make sure About YOUR NAME appears first, then you can add additional info after it.
- Keep page titles (and descriptions, to a lesser degree) short. Page titles should only be about 10 to 15 words. Page descriptions can (and should) be longer, but not too long. Google cuts off the page titles after about 8 to 10 words. It cuts off page descriptions after 2 lines (or about 2, brief sentences). This coincides with the previous guideline: put your most important info first (before Google cuts it off).
- Additional, less important info should come last, and should be repeated throughout your pages titles. For example, you may want to put Northwest Arkansas Homes & Real Estate in each of your page titles for extra Google SEO, but put this second, after the more descriptive phrase for that page. Finally, you may want to repeat Keller Williams Market Pro Realty in your page titles, but this is least important, so it should come last.
- Put your contact information in EVERY ONE of your page descriptions. Briefly describe the purpose of the page in the first sentence, then immediately follow that sentence with your phone number and email address (and hope that Google doesn't cut it off). This will show in the Google search results before a clients even clicks the link to you page!
- Don't spam page descriptions. Your page description should describe your page. Don't fill it with a mishmash of keywords in hopes of scoring extra Google SEO. It won't work, and it will make you look spammy.
The following are recommended pages titles and descriptions for your site, and explanations of each page. The examples below are formatted to help you understand how your search results will appear in Google. In Google search results, pages titles will appear as blue underlined links to your site, and page descriptions will appear under them as regularly-formatted text.
To customize your Page Titles & Descriptions with the SEO-optimized recommendations below...
- Copy the blue underlined text into each page's corresponding Page Title field.
- Copy the regularly formatted text below the page title into the Description field for the corresponding page.
- Change YOUR NAME, YOUR EMAIL, and YOUR PHONE NUMBER accordingly.
About Us Page
About YOUR NAME, Realtor | Northwest Arkansas Homes & Real Estate | Keller Williams Market Pro Realty
YOUR NAME is a Realtor with Keller Williams Market Pro Realty in Northwest Arkansas. Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
Find a Home Page
Search Homes for Sale in Northwest Arkansas | YOUR NAME, Realtor | Keller Williams Market Pro Realty
Search the Northwest Arkansas MLS for homes for sale. Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
TECH TIP
Using Subdomains Creatively
If you have your own domain name, create a subdomain (such as search), and forward it to this page (e.g., search.yourdomainname.com would forward visitors directly to your eEdge search page at yourname.kwrealty.com/search).
Home Page
Northwest Arkansas Homes & Real Estate | YOUR NAME, Realtor | Keller Williams Market Pro Realty
Find your next home, or sell your current one with YOUR NAME. Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
TECH TIP
Home Page Shortcut
Although this page does not appear as a tab at the top of your page, you can always return to this page by clicking the logo you have set at the top-left corner of the site.
Local Page
Northwest Arkansas Neighborhoods & Schools | YOUR NAME, Realtor | Keller Williams Market Pro Realty
Learn more about living in Northwest Arkansas. Call me today at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
TECH TIP
Monetize Your Website
If you can prove to local businesses that your website attracts a lot of web traffic, you can monetize this page by selling ad space for local companies on it. With enough sponsors, upgrading to Market Leader Pro would pay for itself. (You can do the same with your Custom Page as well.)
My Tools Page
Your Listing Alerts and Saved Homes in Northwest Arkansas | YOUR NAME, Realtor | Keller Williams Market Pro Realty
Manage your listing alerts, saved homes, profile information, and settings here. Call me today at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
Registration Page
Register to Search for Northwest Arkansas Homes for Sale | YOUR NAME, Realtor | Keller Williams Market Pro Realty
Register here to search for homes in Northwest Arkansas, set up listing alerts, and save homes. Call me today at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
Sell a Home Page
Find Your Home's Value | YOUR NAME, Realtor | Keller Williams Market Pro Realty
Find the value of your home, and learn how I can get you the best price possible. Call me at YOUR PHONE NUMBER, or email me at YOUR EMAIL for more information.
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BONUS TIP! Add This Month in Real Estate Video to Your Site
mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► Website ► Main Text
To add the This Month in Real Estate video to your Home Page...
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STEP 12 Add Recommendations
To add recommendations, navigate to...
Your Public eEdge Website ► About Tab ► Recommend
mykw.kw.com ► myMarketing [+] Button ► Manage eEdge Website ► Website ► Recommendations